Thinkfast events

Cannes Thinkfast – Can Creativity and Performance be Best Friends Again?

Our latest ‘Thinkfast’ took place as part of a series of events held at the LBB and Friends Beach at the Plage Croisette in Cannes. Featuring our Chief Strategy Officer, Alastair Duncan along with Splash Chairman Graham Hinton, The Economist’s Chief Marketing Officer, Mark Cripps and Sir John Hegarty of The Garage.

The panel largely agreed that the relationship between creativity and performance comes down to a fine balance between promotion and persuasion. You can’t have one without the other and our obsession with technology confuses marketing, yet we should be masters of technology, not slaves to it. They discussed the fact that we are living in a constantly false world – but by leading the charge and being trusted to tell the truth in an interesting way, brands can become more valuable to their audience – thereby outpacing the competition.